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Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: E-bike trials’ potential to promote sustained changes in car owners’ mobility habits
Autor/-in: Moser, Corinne
Blumer, Yann
Hille, Stefanie Lena
DOI: 10.21256/zhaw-3497
10.1088/1748-9326/aaad73
Erschienen in: Environmental Research Letters
Band(Heft): 13
Heft: 4
Seite(n): 044025
Erscheinungsdatum: 7-Feb-2018
Verlag / Hrsg. Institution: IOP Publishing
ISSN: 1748-9326
Sprache: Englisch
Fachgebiet (DDC): 150: Psychologie
338.927: Umweltökonomie und nachhaltige Entwicklung
Zusammenfassung: Modal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits - a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a 2-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.
URI: https://digitalcollection.zhaw.ch/handle/11475/2683
Volltext Version: Akzeptierte Version
Lizenz (gemäss Verlagsvertrag): CC BY 3.0: Namensnennung 3.0 Unported
Departement: School of Engineering
School of Management and Law
Organisationseinheit: Institut für Innovation und Entrepreneurship (IIE)
Institut für Nachhaltige Entwicklung (INE)
Enthalten in den Sammlungen:Publikationen School of Engineering

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Moser, C., Blumer, Y., & Hille, S. L. (2018). E-bike trials’ potential to promote sustained changes in car owners’ mobility habits. Environmental Research Letters, 13(4), 44025. https://doi.org/10.21256/zhaw-3497
Moser, C., Blumer, Y. and Hille, S.L. (2018) ‘E-bike trials’ potential to promote sustained changes in car owners’ mobility habits’, Environmental Research Letters, 13(4), p. 044025. Available at: https://doi.org/10.21256/zhaw-3497.
C. Moser, Y. Blumer, and S. L. Hille, “E-bike trials’ potential to promote sustained changes in car owners’ mobility habits,” Environmental Research Letters, vol. 13, no. 4, p. 044025, Feb. 2018, doi: 10.21256/zhaw-3497.
MOSER, Corinne, Yann BLUMER und Stefanie Lena HILLE, 2018. E-bike trials’ potential to promote sustained changes in car owners’ mobility habits. Environmental Research Letters. 7 Februar 2018. Bd. 13, Nr. 4, S. 044025. DOI 10.21256/zhaw-3497
Moser, Corinne, Yann Blumer, and Stefanie Lena Hille. 2018. “E-Bike Trials’ Potential to Promote Sustained Changes in Car Owners’ Mobility Habits.” Environmental Research Letters 13 (4): 44025. https://doi.org/10.21256/zhaw-3497.
Moser, Corinne, et al. “E-Bike Trials’ Potential to Promote Sustained Changes in Car Owners’ Mobility Habits.” Environmental Research Letters, vol. 13, no. 4, Feb. 2018, p. 44025, https://doi.org/10.21256/zhaw-3497.


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