Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-2402
Publication type: | Working paper – expertise – study |
Title: | Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B |
Authors: | Zumstein, Darius Oswald, Carmen Gasser, Marc Lutz, Rita Schoepf, Alex |
et. al: | No |
DOI: | 10.21256/zhaw-2402 |
Extent: | 37 |
Issue Date: | Feb-2021 |
Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
Publisher / Ed. Institution: | Winterthur |
Language: | English |
Subject (DDC): | 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/21947 |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
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2021_Zumstein-etal_Marketing-Automation-Report.pdf | 1 MB | Adobe PDF | ![]() View/Open |
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