Please use this identifier to cite or link to this item:
Publication type: Working paper – expertise – study
Title: Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B
Authors: Zumstein, Darius
Oswald, Carmen
Gasser, Marc
Lutz, Rita
Schoepf, Alex
et. al: No
DOI: 10.21256/zhaw-2402
Extent: 37
Issue Date: Feb-2021
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: English
Subject (DDC): 658.8: Marketing management
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Marketing

Files in This Item:
File Description SizeFormat 
2021_Zumstein-etal_Marketing-Automation-Report.pdf1 MBAdobe PDFThumbnail

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.