Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-2402| Publication type: | Working paper – expertise – study |
| Title: | Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B |
| Authors: | Zumstein, Darius Oswald, Carmen Gasser, Marc Lutz, Rita Schoepf, Alex |
| et. al: | No |
| DOI: | 10.21256/zhaw-2402 |
| Extent: | 37 |
| Issue Date: | Feb-2021 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21947 |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Zumstein-etal_Marketing-Automation-Report.pdf | 1 MB | Adobe PDF |  View/Open |
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