Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-2402| Publication type: | Working paper – expertise – study |
| Title: | Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B |
| Authors: | Zumstein, Darius Oswald, Carmen Gasser, Marc Lutz, Rita Schoepf, Alex |
| et. al: | No |
| DOI: | 10.21256/zhaw-2402 |
| Extent: | 37 |
| Issue Date: | Feb-2021 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21947 |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Published as part of the ZHAW project: | Marketing Automation Report 2021 |
| Appears in collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Zumstein-etal_Marketing-Automation-Report.pdf | 1 MB | Adobe PDF |  View/Open |
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Zumstein, D., Oswald, C., Gasser, M., Lutz, R., & Schoepf, A. (2021). Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2402
Zumstein, D. et al. (2021) Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-2402.
D. Zumstein, C. Oswald, M. Gasser, R. Lutz, and A. Schoepf, “Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, Feb. 2021. doi: 10.21256/zhaw-2402.
ZUMSTEIN, Darius, Carmen OSWALD, Marc GASSER, Rita LUTZ und Alex SCHOEPF, 2021. Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Zumstein, Darius, Carmen Oswald, Marc Gasser, Rita Lutz, and Alex Schoepf. 2021. “Marketing Automation Report 2021 : Lead Generation and Lead Qualification through Data-Driven Marketing in B2B.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2402.
Zumstein, Darius, et al. Marketing Automation Report 2021 : Lead Generation and Lead Qualification through Data-Driven Marketing in B2B. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Feb. 2021, https://doi.org/10.21256/zhaw-2402.
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