Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-2402
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zumstein, Darius | - |
dc.contributor.author | Oswald, Carmen | - |
dc.contributor.author | Gasser, Marc | - |
dc.contributor.author | Lutz, Rita | - |
dc.contributor.author | Schoepf, Alex | - |
dc.date.accessioned | 2021-03-08T16:55:43Z | - |
dc.date.available | 2021-03-08T16:55:43Z | - |
dc.date.issued | 2021-02 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/21947 | - |
dc.format.extent | 37 | de_CH |
dc.language.iso | en | de_CH |
dc.publisher | ZHAW Zürcher Hochschule für Angewandte Wissenschaften | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B | de_CH |
dc.type | Working Paper – Gutachten – Studie | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
zhaw.publisher.place | Winterthur | de_CH |
dc.identifier.doi | 10.21256/zhaw-2402 | - |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.funding.zhaw | Marketing Automation Report 2021 | de_CH |
zhaw.author.additional | No | de_CH |
zhaw.display.portrait | Yes | de_CH |
Appears in collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
2021_Zumstein-etal_Marketing-Automation-Report.pdf | 1 MB | Adobe PDF | View/Open |
Show simple item record
Zumstein, D., Oswald, C., Gasser, M., Lutz, R., & Schoepf, A. (2021). Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2402
Zumstein, D. et al. (2021) Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-2402.
D. Zumstein, C. Oswald, M. Gasser, R. Lutz, and A. Schoepf, “Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, Feb. 2021. doi: 10.21256/zhaw-2402.
ZUMSTEIN, Darius, Carmen OSWALD, Marc GASSER, Rita LUTZ und Alex SCHOEPF, 2021. Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Zumstein, Darius, Carmen Oswald, Marc Gasser, Rita Lutz, and Alex Schoepf. 2021. “Marketing Automation Report 2021 : Lead Generation and Lead Qualification through Data-Driven Marketing in B2B.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2402.
Zumstein, Darius, et al. Marketing Automation Report 2021 : Lead Generation and Lead Qualification through Data-Driven Marketing in B2B. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Feb. 2021, https://doi.org/10.21256/zhaw-2402.
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