Publication type: Book part
Type of review: Editorial review
Title: Die Produktwerbung von Valserwasser - eine Globalisierungsgeschichte?
Authors: Demarmels, Sascha
Published in: Werbung grenzenlos : multimodale Werbetexte im interkulturellen Vergleich
Editors of the parent work: Bendel, Sylvia
Pages: 191
Pages to: 210
Issue Date: 2008
Series: Sprache im Kontext
Series volume: 31
Publisher / Ed. Institution: Peter Lang
Publisher / Ed. Institution: Frankfurt am Main
ISBN: 978-3-631-56621-3
3631566212
Language: German
Subjects: Textlinguistik; Werbung; Bildlinguistik
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/15108
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Appears in collections:Publikationen Angewandte Linguistik

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