Issue Date | Title | Involved Person(s) |
2016 | ABO-DERG project „The Donor of the Future“ : the donors‘ perspective | Boenigk, Silke; Sundermann, Larissa M.; de Kort, Wim |
2015 | Do differentiated blood donor marketing campaigns work? : an experimental study | Boenigk, Silke; Sundermann, Larissa M. |
2015 | The impact of blood donor marketing : an experimental study on direct mailing effects | Leipnitz, Sigrun; Sundermann, Larissa M. |
2015 | Do differentiated blood donor marketing campaigns work? : an experimental study | Boenigk, Silke; Sundermann, Larissa M.; Willems, Jürgen |
2014 | Strategic approach to recruit new blood donor segments based on preferences | Boenigk, Silke; Sundermann, Larissa M. |
2014 | Blood donor segmentation : identifying the blood donor of the future | Boenigk, Silke; Sundermann, Larissa M. |