Title: Do differentiated blood donor marketing campaigns work? : an experimental study
Authors : Boenigk, Silke
Sundermann, Larissa M.
Conference details: Internationales Doktoranden- und Habilitanden-Kolloquium “Management Science”, Oberhof, 15.-17. Juni 2015
Issue Date: 2015
License (according to publishing contract) : Not specified
Type of review: Not specified
Language : English
Subject (DDC) : 362: Health and social services
Departement: Social Work
Organisational Unit: Institute of Management and Social Policy (ISM)
Publication type: Conference other
URI: https://digitalcollection.zhaw.ch/handle/11475/17323
Appears in Collections:Publikationen Soziale Arbeit

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