Publication type: Conference other
Type of review: Not specified
Title: Do differentiated blood donor marketing campaigns work? : an experimental study
Authors: Boenigk, Silke
Sundermann, Larissa M.
Conference details: Internationales Doktoranden- und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015
Issue Date: 2015
Language: English
Subject (DDC): 362: Health and social services
Fulltext version: Published version
License (according to publishing contract): Not specified
Departement: Social Work
Organisational Unit: Institute of Management and Social Policy (ISM)
Appears in collections:Publikationen Soziale Arbeit

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