Title: The impact of blood donor marketing : an experimental study on direct mailing effects
Authors : Leipnitz, Sigrun
Sundermann, Larissa M.
Conference details: 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, November 19-21, 2015
Issue Date: 2015
License (according to publishing contract) : Not specified
Type of review: Not specified
Language : English
Subject (DDC) : 362: Health and social services
Departement: Social Work
Organisational Unit: Institute of Management and Social Policy (ISM)
Publication type: Conference other
URI: https://digitalcollection.zhaw.ch/handle/11475/17322
Appears in Collections:Publikationen Soziale Arbeit

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