The impact of blood donor marketing : an experimental study on direct mailing effects

Leipnitz, Sigrun; Sundermann, Larissa M.

Publication type:	Conference other
Type of review:	Not specified
Title:	The impact of blood donor marketing : an experimental study on direct mailing effects
Authors:	Leipnitz, Sigrun Sundermann, Larissa M.
Conference details:	44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015
Issue Date:	2015
Language:	English
Subject (DDC):	362: Health and social services
URI:	https://digitalcollection.zhaw.ch/handle/11475/17322
Fulltext version:	Published version
License (according to publishing contract):	Not specified
Departement:	Social Work
Organisational Unit:	Institute of Management and Social Policy (ISM)
Appears in collections:	Publikationen Soziale Arbeit

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Leipnitz, S., & Sundermann, L. M. (2015). The impact of blood donor marketing : an experimental study on direct mailing effects. 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.

Leipnitz, S. and Sundermann, L.M. (2015) ‘The impact of blood donor marketing : an experimental study on direct mailing effects’, in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.

S. Leipnitz and L. M. Sundermann, “The impact of blood donor marketing : an experimental study on direct mailing effects,” in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.

LEIPNITZ, Sigrun und Larissa M. SUNDERMANN, 2015. The impact of blood donor marketing : an experimental study on direct mailing effects. In: 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015. Conference presentation. 2015

Leipnitz, Sigrun, and Larissa M. Sundermann. 2015. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” Conference presentation. In 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.

Leipnitz, Sigrun, and Larissa M. Sundermann. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.