Publication type: Conference other
Type of review: Not specified
Title: The impact of blood donor marketing : an experimental study on direct mailing effects
Authors: Leipnitz, Sigrun
Sundermann, Larissa M.
Conference details: 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015
Issue Date: 2015
Language: English
Subject (DDC): 362: Health and social services
Fulltext version: Published version
License (according to publishing contract): Not specified
Departement: Social Work
Organisational Unit: Institute of Management and Social Policy (ISM)
Appears in collections:Publikationen Soziale Arbeit

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