Issue Date | Title | Involved Person(s) |
Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
15-Sep-2020 | Von null auf (fast) 100 | Tremp, Christof; Stricker, Lukas |
3-Sep-2020 | Wie die Speisekarte den Kauf steuert | Coray, Giacun Alexander; Müller, Steffen; Heim, Nina |
27-Aug-2020 | Business solutions as market signals that facilitate product sales | Zimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian |
11-Jun-2020 | Value-Based Healthcare Management – die Umsetzung des Konzepts Value-Based Healthcare in der Praxis Teil 3 : wie uns die Marketing-Denkweise bei der Umsetzung von Value-Based Healthcare Management hilft | Liberatore, Florian |
28-May-2020 | In der Schweiz fühlt sich der Gast sicher | Müller, Steffen; Heim, Nina |
May-2020 | PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter | Monard, Frédéric; Uebersax, Hans-Peter; Skerswetat, Jörn; Müller, Melanie; Hannich, Frank, et al |
19-Mar-2020 | Value-Based Healthcare Management – Teil 2 : zentrale Bausteine | Liberatore, Florian |
6-Feb-2020 | Value-Based Healthcare Management : die Umsetzung von Value-based Healthcare in der Praxis | Liberatore, Florian |
2020 | Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury | Duma, Fabio; Studer, Pirmin |
2020 | The digital advertising ecosystem : status quo, challenges and trends | Gusic, Nema; Stallone, Valerio |
2020 | Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being | Schaffner, Dorothea; Juettner, Uta; Wyss, Marc Philipp; Bruggmann, Anja; Véron, Tobias, et al |
2020 | Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement | Hannich, Frank; Hüttermann, Marcel |
2020 | Perception and recognition of native advertising | Stallone, Valerio |
2020 | Marketing innovation : a systematic review | Purchase, Sharon; Volery, Thierry |