Publication type: Contribution to magazine or newspaper
Title: Von null auf (fast) 100
Authors: Tremp, Christof
Stricker, Lukas
et. al: No
Published in: HZ Insurance
Issue Date: 15-Sep-2020
Publisher / Ed. Institution: Ringier Axel Springer Schweiz
Language: German
Subjects: Customer relationship management; Transformation
Subject (DDC): 332.38: Insurances
658.8: Marketing management
Abstract: Das Wissen über die Kunden liegt bei Versicherern oft in den Händen der Agenten. Wer ein zentrales Customer Relationship Management (CRM) einführt, stösst deshalb oft auf Widerstände, die aber überwunden werden können.
URI: https://www.handelszeitung.ch/insurance/von-null-auf-fast-100
https://digitalcollection.zhaw.ch/handle/11475/21899
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute for Risk & Insurance (IRI)
Appears in collections:Publikationen School of Management and Law

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