Publication type: Contribution to magazine or newspaper
Title: Wie die Speisekarte den Kauf steuert
Authors: Coray, Giacun Alexander
Müller, Steffen
Heim, Nina
et. al: No
Published in: htr hotelrevue
Volume(Issue): 2020
Issue: 18
Pages: 8
Issue Date: 3-Sep-2020
Publisher / Ed. Institution: Hotelleriesuisse
ISSN: 1662-3347
Language: German
Subject (DDC): 647: Management of public households
658.8: Marketing management
Abstract: Eine Studie beleuchtet die Speisekartengestaltung erstmals wissenschaftlich. Eine gute Wortwahl, aber nicht die Verfügbarkeit steigert die Kaufabsicht signifikant.
URI: https://digitalcollection.zhaw.ch/handle/11475/21465
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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