| Issue Date | Title | Involved Person(s) |
| 2018 | Wie Smart Connected Products Kunden emotionalisieren | Fuchs, Rainer; Barth, Linard |
| 2018 | Baubranche 4.0 : Building Information Modeling | Barth, Linard; Heierli, Reto |
| 2018 | Trust in car brands : a quantitative analysis on trust in car brands in Switzerland | Beurer-Züllig, Bettina |
| 2018 | Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites | Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan |
| 2018 | Solidarität ade? | Scheuner, Bojana; Zeier Röschmann, Angela |
| 2018 | Best Practice : SPAR | Fricker, Wolfgang; Suvada, Adrienne |
| 2018 | Chatbots : an interactive technology for personalized communication and transaction | Zumstein, Darius; Hundertmark, Sophie |
| 2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |
| 2018 | Brugg-Lifting AG goes digital | Bussard, Mathieu; Vogt, Helen |
| 2018 | Flow revisited : process conceptualization and a novel application to service contexts | Drengner, Jan; Jahn, Steffen; Furchheim, Pia |
| 2018 | Die Inszenierung von Markenerlebnissen im Sport : eine Fallstudienanalyse der Vereinsmarke FC St. Pauli | Ströbel, Tim; Hüttermann, Marcel; Hannich, Frank; Nagel, Siegfried |
| 2018 | Der Einfluss digitaler Instrumente auf Interessenten- und Käuferverhalten am Beispiel der Vermarktung des Gartenhochhauses Aglaya | Bosshard, Adrian; Furchheim, Pia |
| 2018 | The rise of independent niche luxury brands in the era of masstige | Duma, Fabio; Gadgil, Maya |
| 2018 | Digital Personas in the luxury market segment : creating a better luxury experience | Duma, Fabio; Bendoni, Wendy K. |
| 2018 | Emotionen und deren Bedeutung für das Marketing : eine Einführung | Ackermann, Kurt Alexander; Furchheim, Pia |
