Publication type: | Contribution to magazine or newspaper |
Title: | Solidarität ade? |
Authors: | Scheuner, Bojana Zeier Röschmann, Angela |
Published in: | Schweizer Versicherung |
Volume(Issue): | 2018 |
Issue: | 12 |
Pages: | 48 |
Pages to: | 49 |
Issue Date: | 2018 |
Publisher / Ed. Institution: | Springer |
ISSN: | 1422-8963 |
Language: | German |
Subject (DDC): | 658.8: Marketing management |
Abstract: | Die verstärkte Kundensegmentierung als Konsequenz von "Big Data" eröffnet Chancen, hat aber gleichzeitig auch die Diskussion um Gerechtigkeit, Diskriminierung und Entsolidarisierung neu entfacht. |
URI: | https://www.wiso-net.de/document/SVER__161122332 https://digitalcollection.zhaw.ch/handle/11475/14643 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute for Risk & Insurance (IRI) |
Appears in collections: | Publikationen School of Management and Law |
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