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Browsing by Person bjoe
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Showing results 1 to 20 of 31
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Issue Date
Title
Involved Person(s)
2021
A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management
Gadgil, Maya
;
Guhl, Selina
;
Björck, Albena
2017
Aus- und Weiterbildung I : corporate education : betriebsinterne Weiterbildung nach Mass
Björck, Albena
;
Vervoort Isler, Petronella
2020
Business Development zwischen Theorie und Praxis
Björck, Albena
;
Colleli, Daniele
2019
Change and strategic responses in the life and non-life Swiss insurance industry
Björck, Albena
;
Hefti, Nico
2016
Crisis typologies revisited : an interdisciplinary approach
Björck, Albena
2019
Customer buying behavior of smartphones : a study of the customer buying behavior of smartphones by taking the example of Apple iOS and Android smartphones
Björck, Albena
;
Bansal, Satschin
;
Jasiqi, Besfort
2022
Cyberrisiken aktiv managen
Casián, Carlos
;
Pugnetti, Carlo
;
Björck, Albena
2019
Differences in rhetorical and non-verbal communication of startup pitches in American and Swiss cultures
Graziano, Benjamin
;
Björck, Albena
;
Tanno, Selina
2020
Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market
Björck, Albena
;
Carvajal-Ramirez, Michelle
2020
Einfluss der Digitalisierung und der Subscription-Video-on-Demand-Anbieter im Unterhaltungsmarkt : eine Untersuchung aus Perspektive der traditionellen Fernsehsender und der Konsumenten
Björck, Albena
;
Alahapperuma, Brian
2021
Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand
Duma, Fabio
;
Björck, Albena
2022
Evolution and effectiveness of the governmental risk and crisis communication on Twitter in the COVID-19 pandemic : the case of Switzerland
Björck, Albena
;
Diers-Lawson, Audra
;
Dücrey, Felix
23-Sep-2022
I have a responsibility to do something : internal risk communication to target employee vulnerability and mitigate behavioral cyber risks
Björck, Albena
;
Pugnetti, Carlo
;
Casian, Carlos
2020
Innovation through partnership
Nichols, Keisha
;
Farley, Michael
;
Björck, Albena
2018
Interdisciplinary understanding of a crisis : towards an international crisis classification matrix
Björck, Albena
2019
Internal crisis communication and corporate culture : forging the links
Björck, Albena
;
Barthelmess, Petra
2017
Interne Krisenkommunikation : Herausforderungen, Ziele und Lösungsansätze
Björck, Albena
2020
Organizational culture readiness for agile
Barthelmess, Petra
;
Björck, Albena
;
Gysin, Emanuel
;
Dela Cruz, Jeremy
2021
Preparing agile transformation : a framework for assessment of the organizational culture readiness
Barthelmess, Petra
;
Björck, Albena
;
Gysin, Emanuel
;
Dela Cruz, Jeremy
2022
Purpose-driven or purpose-washing : the multiple facets of purpose and its strategic implications
Björck, Albena