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Showing results 1 to 20 of 34  next >
Issue DateTitleInvolved Person(s)
2021A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience managementGadgil, Maya; Guhl, Selina; Björck, Albena
2023A process perspective on purpose : a systematic literature review on purpose-driven transformationBjörck, Albena; Bläse, Richard; Schoch, David
2017Aus- und Weiterbildung I : corporate education : betriebsinterne Weiterbildung nach MassBjörck, Albena; Vervoort Isler, Petronella
2020Business Development zwischen Theorie und PraxisBjörck, Albena; Colleli, Daniele
2019Change and strategic responses in the life and non-life Swiss insurance industryBjörck, Albena; Hefti, Nico
2016Crisis typologies revisited : an interdisciplinary approachBjörck, Albena
2019Customer buying behavior of smartphones : a study of the customer buying behavior of smartphones by taking the example of Apple iOS and Android smartphonesBjörck, Albena; Bansal, Satschin; Jasiqi, Besfort
2022Cyberrisiken aktiv managenCasián, Carlos; Pugnetti, Carlo; Björck, Albena
2019Differences in rhetorical and non-verbal communication of startup pitches in American and Swiss culturesGraziano, Benjamin; Björck, Albena; Tanno, Selina
2020Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed marketBjörck, Albena; Carvajal-Ramirez, Michelle
2020Einfluss der Digitalisierung und der Subscription-Video-on-Demand-Anbieter im Unterhaltungsmarkt : eine Untersuchung aus Perspektive der traditionellen Fernsehsender und der KonsumentenBjörck, Albena; Alahapperuma, Brian
2021Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brandDuma, Fabio; Björck, Albena
2022Evolution and effectiveness of the governmental risk and crisis communication on Twitter in the COVID-19 pandemic : the case of SwitzerlandBjörck, Albena; Diers-Lawson, Audra; Dücrey, Felix
23-Sep-2022I have a responsibility to do something : internal risk communication to target employee vulnerability and mitigate behavioral cyber risksBjörck, Albena; Pugnetti, Carlo; Casian, Carlos
2020Innovation through partnershipNichols, Keisha; Farley, Michael; Björck, Albena
2018Interdisciplinary understanding of a crisis : towards an international crisis classification matrixBjörck, Albena
2019Internal crisis communication and corporate culture : forging the linksBjörck, Albena; Barthelmess, Petra
2017Interne Krisenkommunikation : Herausforderungen, Ziele und LösungsansätzeBjörck, Albena
2020Organizational culture readiness for agileBarthelmess, Petra; Björck, Albena; Gysin, Emanuel; Dela Cruz, Jeremy
2021Preparing agile transformation : a framework for assessment of the organizational culture readinessBarthelmess, Petra; Björck, Albena; Gysin, Emanuel; Dela Cruz, Jeremy