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Issue Date	Title	Involved Person(s)
2021	A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management	Gadgil, Maya; Guhl, Selina; Björck, Albena
2017	Aus- und Weiterbildung I : corporate education : betriebsinterne Weiterbildung nach Mass	Björck, Albena; Vervoort Isler, Petronella
2020	Business Development zwischen Theorie und Praxis	Björck, Albena; Colleli, Daniele
2019	Change and strategic responses in the life and non-life Swiss insurance industry	Björck, Albena; Hefti, Nico
2016	Crisis typologies revisited : an interdisciplinary approach	Björck, Albena
2019	Customer buying behavior of smartphones : a study of the customer buying behavior of smartphones by taking the example of Apple iOS and Android smartphones	Björck, Albena; Bansal, Satschin; Jasiqi, Besfort
2022	Cyberrisiken aktiv managen	Casián, Carlos; Pugnetti, Carlo; Björck, Albena
2019	Differences in rhetorical and non-verbal communication of startup pitches in American and Swiss cultures	Graziano, Benjamin; Björck, Albena; Tanno, Selina
2020	Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market	Björck, Albena; Carvajal-Ramirez, Michelle
2020	Einfluss der Digitalisierung und der Subscription-Video-on-Demand-Anbieter im Unterhaltungsmarkt : eine Untersuchung aus Perspektive der traditionellen Fernsehsender und der Konsumenten	Björck, Albena; Alahapperuma, Brian
2021	Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand	Duma, Fabio; Björck, Albena
2022	Evolution and effectiveness of the governmental risk and crisis communication on Twitter in the COVID-19 pandemic : the case of Switzerland	Björck, Albena; Diers-Lawson, Audra; Dücrey, Felix
23-Sep-2022	I have a responsibility to do something : internal risk communication to target employee vulnerability and mitigate behavioral cyber risks	Björck, Albena; Pugnetti, Carlo; Casian, Carlos
2020	Innovation through partnership	Nichols, Keisha; Farley, Michael; Björck, Albena
2018	Interdisciplinary understanding of a crisis : towards an international crisis classification matrix	Björck, Albena
2019	Internal crisis communication and corporate culture : forging the links	Björck, Albena; Barthelmess, Petra
2017	Interne Krisenkommunikation : Herausforderungen, Ziele und Lösungsansätze	Björck, Albena
2020	Organizational culture readiness for agile	Barthelmess, Petra; Björck, Albena; Gysin, Emanuel; Dela Cruz, Jeremy
2021	Preparing agile transformation : a framework for assessment of the organizational culture readiness	Barthelmess, Petra; Björck, Albena; Gysin, Emanuel; Dela Cruz, Jeremy
2022	Purpose-driven or purpose-washing : the multiple facets of purpose and its strategic implications	Björck, Albena

Showing results 1 to 20 of 31 next >