| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management |
| Authors: | Gadgil, Maya Guhl, Selina Björck, Albena |
| et. al: | No |
| DOI: | 10.15444/GFMC2021.04.02.01 |
| Proceedings: | Proceedings of the Global Fashion Management Conference 2021 |
| Pages: | 231 |
| Pages to: | 235 |
| Conference details: | Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | Global Alliance of Marketing & Management Associations |
| ISSN: | 2288-825X |
| Language: | English |
| Subjects: | Business ecosystem; Customer experience management; Customer-centricity; Innovative strategy; Luxury management |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | This study will provide insight into the mechanisms of a luxury ecosystem and its potential to enhance customer experience management. Ecosystems are built in collaboration with various partners that share a common vision. Luxury experiences have to be managed, to ensure that the search of luxury consumers for pleasure, emotions, uniqueness and consid- eration are fullfilled. Preliminary results show that an adapted luxury ecosystem model, based on customer-centricity, epitomizes an innovative strategic approach for customer experience management. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24068 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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