Publication type: Conference paper
Type of review: Peer review (publication)
Title: A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management
Authors: Gadgil, Maya
Guhl, Selina
Björck, Albena
et. al: No
DOI: 10.15444/GFMC2021.04.02.01
Proceedings: Proceedings of the Global Fashion Management Conference 2021
Pages: 231
Pages to: 235
Conference details: Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021
Issue Date: 2021
Publisher / Ed. Institution: Global Alliance of Marketing & Management Associations
ISSN: 2288-825X
Language: English
Subjects: Business ecosystem; Customer experience management; Customer-centricity; Innovative strategy; Luxury management
Subject (DDC): 658.8: Marketing management
Abstract: This study will provide insight into the mechanisms of a luxury ecosystem and its potential to enhance customer experience management. Ecosystems are built in collaboration with various partners that share a common vision. Luxury experiences have to be managed, to ensure that the search of luxury consumers for pleasure, emotions, uniqueness and consid- eration are fullfilled. Preliminary results show that an adapted luxury ecosystem model, based on customer-centricity, epitomizes an innovative strategic approach for customer experience management.
URI: https://digitalcollection.zhaw.ch/handle/11475/24068
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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