| Publication type: | Contribution to magazine or newspaper |
| Title: | Business Development zwischen Theorie und Praxis |
| Authors: | Björck, Albena Colleli, Daniele |
| et. al: | No |
| Published in: | KMU Magazin |
| Volume(Issue): | 2020 |
| Issue: | 11/12 |
| Pages: | 2 |
| Pages to: | 5 |
| Issue Date: | 2020 |
| ISSN: | 1424-7119 |
| Language: | German |
| Subject (DDC): | 658.406: Innovation management, change management |
| Abstract: | Das theoretische Verständnis für die Funktion Business Development ist in KMU zwar vorhanden, doch mit der praktischen Anwendung hapert es noch. Eine Forschungsarbeit zeigt die Kluft zwischen Theorie und Praxis und leitet die besonderen Herausforderungen ab. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21632 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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