Publication type: Contribution to magazine or newspaper
Title: Business Development zwischen Theorie und Praxis
Authors: Björck, Albena
Colleli, Daniele
et. al: No
Published in: KMU Magazin
Volume(Issue): 2020
Issue: 11/12
Pages: 2
Pages to: 5
Issue Date: 2020
ISSN: 1424-7119
Language: German
Subject (DDC): 658.406: Innovation management, change management
Abstract: Das theoretische Verständnis für die Funktion Business Development ist in KMU zwar vorhanden, doch mit der praktischen Anwendung hapert es noch. Eine Forschungsarbeit zeigt die Kluft zwischen Theorie und Praxis und leitet die besonderen Herausforderungen ab.
URI: https://digitalcollection.zhaw.ch/handle/11475/21632
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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