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Showing results 131 to 150 of 511 < previous next >

Issue Date	Title	Involved Person(s)
2021	Energy efficiency gap in Switzerland : an empirical study on online purchases of white goods	Stadelmann, Marcel
2023	Enhancing digital advertising with BCT : areas of innovation	Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
20-Sep-2023	Enhancing digital advertising with blockchain technology	Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
2021	Ephemeral social media content : remember after seeing instead of burn after reading	Stallone, Valerio; Koller, Sandro
2015	Erfolgsfaktoren der Serviceorientierung	Rüeger, Brian
2015	Ergebnisse der Branchenstudie „Dialogmarketing in der Schweiz" : "Wohin fliesst das Geld? Wie entwickelt sich das Dialogmarketing? Und wie sehen sich die Dienstleister der Branche?"	Hannich, Frank; Müller, Salome
Apr-2019	eSports Schweiz 2019	Hüttermann, Marcel
Apr-2019	eSports Schweiz 2019 (Vorversion)	Hüttermann, Marcel
Apr-2021	eSports Schweiz 2021 : eine Studie des Instituts für Marketing Management unter der Leitung von Marcel Hüttermann	Hüttermann, Marcel
2020	Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors	Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio
Oct-2019	eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann	Hüttermann, Marcel
Apr-2021	eSports Switzerland 2021 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann	Hüttermann, Marcel
2018	Evaluating trust based on impression formation in business encounters	Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine
2020	Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing	Rozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert
2008	Evaluation of school architecture post occupancy	Miesler, Linda; Jacobsen, Thomas; Riesel, Anja; Schoenheit, Anika
2021	Events Schweiz 2021	Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang, et al
2019	Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levels	Ackermann, Kurt Alexander; Murphy, Ryan O.
2019	Exploring the behavioral relationships of fan engagement	Hüttermann, Marcel
2019	Exploring the willingness-to-share data of digitized products in B2B manufacturing industries	Holler, Manuel; Vogt, Helen; Barth, Linard
2022	Extended Reality (XR) in der öffentlichen Verwaltung : XR-Grundlagen und Praxisbeispiele	Seiler, Roger

Showing results 131 to 150 of 511 < previous next >