| Publication type: | Conference other |
| Type of review: | No review |
| Title: | Enhancing digital advertising with BCT : areas of innovation |
| Authors: | Stallone, Valerio Wetzels, Martin Mahr, Dominik Klaas, Michael |
| et. al: | No |
| Conference details: | EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023 |
| Issue Date: | 2023 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/28179 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Stallone, V., Wetzels, M., Mahr, D., & Klaas, M. (2023). Enhancing digital advertising with BCT : areas of innovation. EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
Stallone, V. et al. (2023) ‘Enhancing digital advertising with BCT : areas of innovation’, in EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
V. Stallone, M. Wetzels, D. Mahr, and M. Klaas, “Enhancing digital advertising with BCT : areas of innovation,” in EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023, 2023.
STALLONE, Valerio, Martin WETZELS, Dominik MAHR und Michael KLAAS, 2023. Enhancing digital advertising with BCT : areas of innovation. In: EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023. Conference presentation. 2023
Stallone, Valerio, Martin Wetzels, Dominik Mahr, and Michael Klaas. 2023. “Enhancing Digital Advertising with BCT : Areas of Innovation.” Conference presentation. In EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
Stallone, Valerio, et al. “Enhancing Digital Advertising with BCT : Areas of Innovation.” EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023, 2023.
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