Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-18090
Title: Exploring the willingness-to-share data of digitized products in B2B manufacturing industries
Authors : Holler, Manuel
Vogt, Helen
Barth, Linard
et. al : No
Published in : 32ND Bled eConference Humanizing Technology for a Sustainable Society : conference proceedings
Pages : 1065
Pages to: 1072
Conference details: 32ND Bled eConference Humanizing Technology for a Sustainable Society, Bled, 16-19 June 2019
Editors of the parent work: Pucihar, Andreja
Kljajić Borštnar, Mirjana
Bons, Roger
Seitz, Juergen
Cripps, Helen
Vidmar, Doroteja
Publisher / Ed. Institution : University of Manbor Press
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subject (DDC) : 658: General Management
Abstract: In the digital age, physical products of all kind become infiltrated by technology. Especially for the sophisticated manufacturing industries manifold opportunities, yet in the same way defiances originate. While academia and practice on the one hand show that the value of digitized products for an ecosystem participant increases with the access to data from the surrounding ecosystem, on the other hand research to understand and manage this willingness-to-share data is limited. Accordingly, the Research-in-Progress Paper at hand explores the willingness-to-share data of digitized products in B2B manufacturing industries. In particular, an exploratory case study research design in the Swiss B2B manufacturing industries is carved out. Considering the inherent limitations of this qualitative research approach, preliminary findings show that highly different aspects influence the willingness-to share data of digitized products in these environments.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference paper
DOI : 10.18690/978-961-286-280-0
10.21256/zhaw-18090
ISBN: 978-961-286-280-0
URI: https://digitalcollection.zhaw.ch/handle/11475/18090
Appears in Collections:Publikationen School of Management and Law

Files in This Item:
File Description SizeFormat 
2019 - Exploring the Willingness-to-Share Data of Digitized Products.pdf253.92 kBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.