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Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Exploring the willingness-to-share data of digitized products in B2B manufacturing industries
Authors: Holler, Manuel
Vogt, Helen
Barth, Linard
et. al: No
DOI: 10.18690/978-961-286-280-0
Proceedings: 32nd Bled eConference Proceedings
Editors of the parent work: Pucihar, Andreja
Kljajić Borštnar, Mirjana
Bons, Roger
Seitz, Juergen
Cripps, Helen
Vidmar, Doroteja
Pages: 1065
Pages to: 1072
Conference details: 32nd Bled eConference - Humanizing Technology for a Sustainable Society, Bled, Slovenia, 16-19 June 2019
Issue Date: 2019
Publisher / Ed. Institution: University of Manbor Press
ISBN: 978-961-286-280-0
Language: English
Subject (DDC): 658: General Management
Abstract: In the digital age, physical products of all kind become infiltrated by technology. Especially for the sophisticated manufacturing industries manifold opportunities, yet in the same way defiances originate. While academia and practice on the one hand show that the value of digitized products for an ecosystem participant increases with the access to data from the surrounding ecosystem, on the other hand research to understand and manage this willingness-to-share data is limited. Accordingly, the Research-in-Progress Paper at hand explores the willingness-to-share data of digitized products in B2B manufacturing industries. In particular, an exploratory case study research design in the Swiss B2B manufacturing industries is carved out. Considering the inherent limitations of this qualitative research approach, preliminary findings show that highly different aspects influence the willingness-to share data of digitized products in these environments.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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