Publication type: Contribution to magazine or newspaper
Title: Kunden ins Marketing integrieren
Authors: Ledergerber, Armin
Steinmann, Cary
Rüeger, Brian
Published in: IO Management Zeitschrift
Volume(Issue): 2011
Issue: 7/8
Pages: 7
Pages to: 11
Issue Date: 2011
Publisher / Ed. Institution: Springer
ISSN: 0019-9281
1660-5683
2234-9863
Language: German
Subject (DDC): 658.8: Marketing management
Abstract: Wer emanzipierte Konsumenten ins Marketing einbindet, kann sich gegenüber den Mitbewerbern effektiv differenzieren und interaktive Wertschöpfungspotenziale nachhaltig erschliessen.
URI: https://digitalcollection.zhaw.ch/handle/11475/9350
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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