Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ledergerber, Armin | - |
| dc.contributor.author | Steinmann, Cary | - |
| dc.contributor.author | Rüeger, Brian | - |
| dc.date.accessioned | 2018-08-22T14:22:50Z | - |
| dc.date.available | 2018-08-22T14:22:50Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.issn | 0019-9281 | de_CH |
| dc.identifier.issn | 1660-5683 | de_CH |
| dc.identifier.issn | 2234-9863 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/9350 | - |
| dc.description.abstract | Wer emanzipierte Konsumenten ins Marketing einbindet, kann sich gegenüber den Mitbewerbern effektiv differenzieren und interaktive Wertschöpfungspotenziale nachhaltig erschliessen. | de_CH |
| dc.language.iso | de | de_CH |
| dc.publisher | Springer | de_CH |
| dc.relation.ispartof | IO Management Zeitschrift | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Kunden ins Marketing integrieren | de_CH |
| dc.type | Beitrag in Magazin oder Zeitung | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | International Management Institute (IMI) | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.issue | 7/8 | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 11 | de_CH |
| zhaw.pages.start | 7 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 2011 | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Ledergerber, A., Steinmann, C., & Rüeger, B. (2011). Kunden ins Marketing integrieren. IO Management Zeitschrift, 2011(7/8), 7–11.
Ledergerber, A., Steinmann, C. and Rüeger, B. (2011) ‘Kunden ins Marketing integrieren’, IO Management Zeitschrift, 2011(7/8), pp. 7–11.
A. Ledergerber, C. Steinmann, and B. Rüeger, “Kunden ins Marketing integrieren,” IO Management Zeitschrift, vol. 2011, no. 7/8, pp. 7–11, 2011.
LEDERGERBER, Armin, Cary STEINMANN und Brian RÜEGER, 2011. Kunden ins Marketing integrieren. IO Management Zeitschrift. 2011. Bd. 2011, Nr. 7/8, S. 7–11
Ledergerber, Armin, Cary Steinmann, and Brian Rüeger. 2011. “Kunden ins Marketing integrieren.” IO Management Zeitschrift 2011 (7/8): 7–11.
Ledergerber, Armin, et al. “Kunden ins Marketing integrieren.” IO Management Zeitschrift, vol. 2011, no. 7/8, 2011, pp. 7–11.
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