Title: Ansätze zur wirkungsbezogenen Gewichtung der Instrumente im Marketingmix : ein Beitrag zur empirischen Analyse der Interdependenzen im Marketingmix
Authors : Steinmann, Cary
Advisors / Reviewers : Keine Angabe
Extent : 208
Publisher / Ed. Institution : Universität Freiburg
Publisher / Ed. Institution: Freiburg
Issue Date: 1987
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Publication type: Doctoral Thesis
URI: https://digitalcollection.zhaw.ch/handle/11475/8822
Appears in Collections:Publikationen School of Management and Law

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