| Issue Date | Title | Involved Person(s) |
| 2021 | MarTech auf der Überholspur | Rüeger, Brian |
| 2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand | Duma, Fabio; Björck, Albena |
| 2021 | Sorry I am still learning : active expectation management of chatbots | Haupt, Martin; Rozumowski, Anna |
| 2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
| 2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
| 2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Attitude formation toward economy, standard and premium private label | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2021 | There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea | Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya |
| 2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
| 2021 | Active expectation management in chatbot conversations | Haupt, Martin; Rozumowski, Anna |
| 2021 | Second hand luxury : consumer motivations behind the purchase of pre-owned luxury goods : the case of luxury watches | Baumann, Yves; Duma, Fabio |
| 2021 | A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management | Gadgil, Maya; Guhl, Selina; Björck, Albena |
| 2021 | Ephemeral social media content : remember after seeing instead of burn after reading | Stallone, Valerio; Koller, Sandro |
| 2021 | Do PWYW labels affect internal reference prices and prices paid? | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
