| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | Attitude formation toward economy, standard and premium private label |
| Authors: | Reimann, Olivier Thomas, Oliver Kucza, Gunther |
| et. al: | No |
| Proceedings: | Proceedings 2021 AMA Summer Academic Conference |
| Volume(Issue): | 32 |
| Page(s): | 535 |
| Pages to: | 538 |
| Conference details: | 2021 AMA Summer Academic Conference, virtual, 4-6 August 2021 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | American Marketing Association |
| ISBN: | 978-0-87757-011-0 |
| Language: | English |
| Subjects: | Brand attitude; Private label; Store atmosphere; Store attitude; Store brand |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | In an online experiment, we investigate the impact of retailer characteristics, namely store atmosphere and retailers' price positioning, on attitude formation of individual private labels through the mediator store attitude. |
| URI: | https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf https://digitalcollection.zhaw.ch/handle/11475/23223 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Reimann, O., Thomas, O., & Kucza, G. (2021). Attitude formation toward economy, standard and premium private label [Conference paper]. Proceedings 2021 AMA Summer Academic Conference, 32, 535–538. https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
Reimann, O., Thomas, O. and Kucza, G. (2021) ‘Attitude formation toward economy, standard and premium private label’, in Proceedings 2021 AMA Summer Academic Conference. American Marketing Association, pp. 535–538. Available at: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
O. Reimann, O. Thomas, and G. Kucza, “Attitude formation toward economy, standard and premium private label,” in Proceedings 2021 AMA Summer Academic Conference, 2021, vol. 32, pp. 535–538. [Online]. Available: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
REIMANN, Olivier, Oliver THOMAS und Gunther KUCZA, 2021. Attitude formation toward economy, standard and premium private label. In: Proceedings 2021 AMA Summer Academic Conference [online]. Conference paper. American Marketing Association. 2021. S. 535–538. ISBN 978-0-87757-011-0. Verfügbar unter: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
Reimann, Olivier, Oliver Thomas, and Gunther Kucza. 2021. “Attitude Formation toward Economy, Standard and Premium Private Label.” Conference paper. In Proceedings 2021 AMA Summer Academic Conference, 32:535–38. American Marketing Association. https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
Reimann, Olivier, et al. “Attitude Formation toward Economy, Standard and Premium Private Label.” Proceedings 2021 AMA Summer Academic Conference, vol. 32, American Marketing Association, 2021, pp. 535–38, https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
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