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Results 106-120 of 385 (Search time: 0.008 seconds).
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Issue DateTitleInvolved Person(s)
2019Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagramCollenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina
2019How gender influences trust assessments in sales negotiationsRozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.
2019Measuring and understanding fan engagement in team sportsHüttermann, Marcel
2019Die Quirin-Formel : die DNA erfolgreicher Autohäuser entschlüsseltBlock, Andreas
2019Do not hate the players : the digital advertising ecosystem and its actorsStallone, Valerio
2019Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive marketDuma, Fabio; Gadgil, Maya
Nov-2018Limited attention, competition and welfareHefti, Andreas
5-Oct-2018Verantwortungsvolle UnternehmensführungSchüz, Mathias
Feb-2018Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choiceEtale, Anita; Jobin, Marilou; Siegrist, Michael
2018Einleitung und ÜbersichtRüeger, Brian
2018Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programsMüller, Steffen; Seiler, Roger
2018Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer LuxusuhrenBelz, Christian; Reinecke, Sven; Duma, Fabio
2018Wie Smart Connected Products Kunden emotionalisierenFuchs, Rainer; Barth, Linard
2018Der Einfluss digitaler Instrumente auf Interessenten- und Käuferverhalten am Beispiel der Vermarktung des Gartenhochhauses AglayaBosshard, Adrian; Furchheim, Pia
2018The rise of independent niche luxury brands in the era of masstigeDuma, Fabio; Gadgil, Maya
Results 106-120 of 385 (Search time: 0.008 seconds).