Issue Date | Title | Involved Person(s) |
2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
2019 | Measuring and understanding fan engagement in team sports | Hüttermann, Marcel |
2019 | Die Quirin-Formel : die DNA erfolgreicher Autohäuser entschlüsselt | Block, Andreas |
2019 | Do not hate the players : the digital advertising ecosystem and its actors | Stallone, Valerio |
2019 | Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market | Duma, Fabio; Gadgil, Maya |
Nov-2018 | Limited attention, competition and welfare | Hefti, Andreas |
5-Oct-2018 | Verantwortungsvolle Unternehmensführung | Schüz, Mathias |
Feb-2018 | Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice | Etale, Anita; Jobin, Marilou; Siegrist, Michael |
2018 | Einleitung und Übersicht | Rüeger, Brian |
2018 | Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs | Müller, Steffen; Seiler, Roger |
2018 | Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer Luxusuhren | Belz, Christian; Reinecke, Sven; Duma, Fabio |
2018 | Wie Smart Connected Products Kunden emotionalisieren | Fuchs, Rainer; Barth, Linard |
2018 | Der Einfluss digitaler Instrumente auf Interessenten- und Käuferverhalten am Beispiel der Vermarktung des Gartenhochhauses Aglaya | Bosshard, Adrian; Furchheim, Pia |
2018 | The rise of independent niche luxury brands in the era of masstige | Duma, Fabio; Gadgil, Maya |