Title: Measuring and understanding fan engagement in team sports
Authors : Hüttermann, Marcel
et. al : No
Conference details: 15th Asian Association for Sport Management Conference (AASM), Tokyo, August 7-9, 2019
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: No review
Language : English
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference other
URI: https://digitalcollection.zhaw.ch/handle/11475/18343
Appears in Collections:Publikationen School of Management and Law

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