Publication type: Conference other
Type of review: No review
Title: Measuring and understanding fan engagement in team sports
Authors: Hüttermann, Marcel
et. al: No
Conference details: 15th Asian Association for Sport Management Conference (AASM), Tokyo, 7-9 August 2019
Issue Date: 2019
Language: English
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/18343
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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