Issue Date | Title | Involved Person(s) |
2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
2020 | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
2018 | Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites | Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan |
2018 | Product reviews with a social context : an experiment on online wine reviews in Switzerland | Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan |
2011 | Competitive Intelligence in Schweizer KMU | Schuppisser, Stefan; Giese, Monika; Stoll, Bernhard |
2003 | Developing relationships : a nonlinear process | Polonsky, Michael; Schuppisser, Stefan; Beldona, Srikanth |
1998 | A stakeholder perspective to developing a supportive network of marketing | Polonsky, Michael J.; Schuppisser, Stefan |