Title: Developing relationships : a nonlinear process
Authors : Polonsky, Michael
Schuppisser, Stefan
Beldona, Srikanth
Proceedings: Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume
Pages : 51
Pages to: 66
Conference details: Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, New South Wales, Australia, 20-22 August 2003
Editors of the parent work: Falt, Helen
Publisher / Ed. Institution : School of Marketing and International Business
Publisher / Ed. Institution: South Penrith, N.S.W.
Issue Date: 2003
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subjects : Relationship marketing
Subject (DDC) : 658.8: Marketing management
Abstract: The paper proposes a model that allows relationships to move in multiple directions over their existence.
Departement: School of Management and Law
Organisational Unit: Center for Enterprise Development (ZUE)
Publication type: Conference paper
ISBN: 0646426249
URI: https://digitalcollection.zhaw.ch/handle/11475/13991
Appears in Collections:Publikationen School of Management and Law

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