| Publication type: | Conference paper |
| Type of review: | Editorial review |
| Title: | A stakeholder perspective to developing a supportive network of marketing |
| Authors: | Polonsky, Michael J. Schuppisser, Stefan |
| Proceedings: | Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998 |
| Page(s): | 2017 |
| Pages to: | 2023 |
| Conference details: | Australia New Zealand Academy of Marketing Conference, Dunedin, New Zealand, 30 November - 2 December 1998 |
| Issue Date: | 1998 |
| Publisher / Ed. Institution: | University of Otago |
| Publisher / Ed. Institution: | Dunedin |
| ISBN: | 9781877156083 1877156086 |
| Language: | English |
| Subjects: | Relationship marketing |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | This paper examines how stakeholder theory can be applied to developing better marketing relationships. Such relationships evolve over time and it is suggested that they pass through several stages before any stakeholder serves as an advocate of the firm. This infers that there is true long-term collaboration between the parties, where each understands and assists the other in achieving their desired objectives. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12817 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show full item record
Polonsky, M. J., & Schuppisser, S. (1998). A stakeholder perspective to developing a supportive network of marketing [Conference paper]. Marketing Connections : Abstracts of Papers Presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, 2017–2023.
Polonsky, M.J. and Schuppisser, S. (1998) ‘A stakeholder perspective to developing a supportive network of marketing’, in Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998. Dunedin: University of Otago, pp. 2017–2023.
M. J. Polonsky and S. Schuppisser, “A stakeholder perspective to developing a supportive network of marketing,” in Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, 1998, pp. 2017–2023.
POLONSKY, Michael J. und Stefan SCHUPPISSER, 1998. A stakeholder perspective to developing a supportive network of marketing. In: Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998. Conference paper. Dunedin: University of Otago. 1998. S. 2017–2023. ISBN 9781877156083
Polonsky, Michael J., and Stefan Schuppisser. 1998. “A Stakeholder Perspective to Developing a Supportive Network of Marketing.” Conference paper. In Marketing Connections : Abstracts of Papers Presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, 2017–23. Dunedin: University of Otago.
Polonsky, Michael J., and Stefan Schuppisser. “A Stakeholder Perspective to Developing a Supportive Network of Marketing.” Marketing Connections : Abstracts of Papers Presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, University of Otago, 1998, pp. 2017–23.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.