|Publication type:||Conference other|
|Type of review:||Peer review (abstract)|
|Title:||How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity|
|Conference details:||20th European Academy of Management (EURAM) Annual Conference, Dublin, Ireland, 4-6 December 2020|
|Subject (DDC):||306.48: Free time and tourism |
658.8: Marketing management
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Appears in collections:||Publikationen School of Management and Law|
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