Publication type: | Conference other |
Type of review: | Peer review (abstract) |
Title: | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity |
Authors: | Reimann, Olivier Thomas, Oliver Kucza, Gunther Schuppisser, Stefan |
et. al: | No |
Conference details: | 20th European Academy of Management (EURAM) Annual Conference, Dublin, Ireland, 4-6 December 2020 |
Issue Date: | 2020 |
Language: | English |
Subject (DDC): | 306.48: Free time and tourism 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/21480 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.