| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity |
| Authors: | Reimann, Olivier Thomas, Oliver Kucza, Gunther Schuppisser, Stefan |
| et. al: | No |
| Conference details: | 20th European Academy of Management (EURAM) Annual Conference, Dublin, Ireland, 4-6 December 2020 |
| Issue Date: | 2020 |
| Language: | English |
| Subject (DDC): | 306.48: Free time and tourism 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21480 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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