Issue Date | Title | Involved Person(s) |
2019 | Freundlich bleiben zahlt sich aus | Müller, Steffen; Furchheim, Pia |
2019 | Ambivalent consumer networks coping with conflicts | Kaiser, Ulrich; Kozinets, Robert V.; Kotowski, Wolfgang |
2019 | Balancing tradition and innovation : assessment of new luxury hospitality business models and their implications on 5-star hotels in Switzerland | Fernandes, Luca; Duma, Fabio |
2019 | “Dear Monica, thank you for your review” : the impact of hotel responses to online reviews | Furchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja |
2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
2019 | Measuring and understanding fan engagement in team sports | Hüttermann, Marcel |
2019 | Die Quirin-Formel : die DNA erfolgreicher Autohäuser entschlüsselt | Block, Andreas |
2019 | Do not hate the players : the digital advertising ecosystem and its actors | Stallone, Valerio |
2019 | Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market | Duma, Fabio; Gadgil, Maya |