Issue Date | Title | Involved Person(s) |
2016 | Which product features delight customers? : an analysis of online reviews | Müller, Steffen; Beinert, Markus |
2016 | The silent surfer : experimentally manipulated live web content to study consumer behaviour | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
2016 | Heikler Umgang mit Kundendaten | Miesler, Linda; Bearth, Angela |
2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
2016 | Ethische Ideologie und/oder Motive? : Effekte konsumentenseitiger Verhaltensdispositionen auf die Bereitschaft zum Konsumentenwiderstand gegen unmoralisches Geschäftsverhalten | Andersch, Henrike; Lindenmeier, Jörg; Liberatore, Florian |
2016 | The Swissness trilogy part 3 : services: Swissness in services | Ehrenthal, Joachim |
2016 | Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model | Seiler, Roger; Klaas, Michael |
2016 | Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point | Duma, Fabio; Hallier Willi, Christine |
2016 | Darf ich wissen, wer du bist? : Mehrwert der Identifikation aus Kundensicht | Hannich, Frank; Crowden, Catherine; Bissig, Patrick; Kübler, David; Gabler, Claudia; Schuler, Claude |