Issue Date | Title | Involved Person(s) |
2023 | The impact of spatial aspects on the supply chain and mobility demand of pharmaceutical products in e-commerce and brick-and-mortar shopping | Rühlin, Viola; Del Duce, Andrea; Scherrer, Maike |
2021 | Consumers’ knowledge gain through a cross-category environmental label | Dihr, Marius; Berthold, Anne; Siegrist, Michael; Sütterlin, Bernadette |
2021 | Consumer segmentation based on stated environmentally-friendly behavior in the food domain | Funk, Angela; Sütterlin, Bernadette; Siegrist, Michael |
24-Nov-2020 | Are carsharing users more likely to buy a battery electric, plug-in hybrid electric or hybrid electric vehicle? : powertrain choice and shared mobility in Switzerland | Hoerler, Raphael; Tomic, Uros; Dijk, Jeremy Van; Patt, Anthony; Del Duce, Andrea |
2019 | Daten-basierter Service-Nutzen entlang der Customer Journey | Meierhofer, Jürg; Lév, Jana |
2014 | Customers as investment objects : a new perspective on marketing | Heitz, Christoph; Bütikofer, Stephan; Dettling, Marcel |
2014 | Churn prediction based on text mining and CRM data analysis | Schatzmann, Anders; Heitz, Christoph; Münch, Thomas |
2011 | Modelling customer lifetime value in contractual settings | Heitz, Christoph; Dettling, Marcel; Ruckstuhl, Andreas |
2008 | The concept of shadow price to monetarize the intangible value of expertise | Fragniere, Emmanuel; Heitz, Christoph; Moresino, Franceso |