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https://doi.org/10.21256/zhaw-23376| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Consumer segmentation based on stated environmentally-friendly behavior in the food domain |
| Authors: | Funk, Angela Sütterlin, Bernadette Siegrist, Michael |
| et. al: | No |
| DOI: | 10.1016/j.spc.2020.08.010 10.21256/zhaw-23376 |
| Published in: | Sustainable Production and Consumption |
| Volume(Issue): | 25 |
| Page(s): | 173 |
| Pages to: | 186 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | Elsevier |
| ISSN: | 2352-5509 |
| Language: | English |
| Subjects: | Consumer segmentation; Environmentally-friendly behavior; Food consumption; Food choice |
| Subject (DDC): | 333.7: Land, natural recreational areas 658.8: Marketing management |
| Abstract: | Food consumption has a large environmental impact, but the total impact of households can be reduced substantially by changing consumers’ food-related decisions and behaviors. Consumers differ in their motives and willingness to behave in an environmentally-friendly manner with regard to food consumption. Therefore, it is important to identify different types of consumers in order to develop and implement tailored intervention strategies. To identify and describe the different types of food consumers based on detailed behavioral patterns, we distributed a paper-pencil questionnaire and used data of 817 Swiss households. Applying a comprehensive and differentiated approach, self-reported environmentally-friendly food behavior was assessed with regard to different domains and different types of behaviors, which subsequently served as the basis for the consumer segmentation. We also assessed behavior in the mobility and household domains as well as several personality variables and sociodemographics as descriptive measures to characterize the segments on a differentiated basis. Cluster analysis revealed six segments in regard to environmentally-friendly food consumption: meat- and fish-eaters, origin-focused food savers, ambiguous consumers, food waste reducing sharers, renouncement aversives and consequent pro-environmental consumers. After a detailed description and discussion of the six consumer segments, we propose starting points for the development of segment-specific intervention and communication strategies to promote environmentally-friendly food consumption. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/23376 |
| Fulltext version: | Published version |
| License (according to publishing contract): | CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International |
| Departement: | School of Engineering |
| Organisational Unit: | Institute of Sustainable Development (INE) |
| Appears in collections: | Publikationen School of Engineering |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Funk-etal_Consumer-segmentation_SPC.pdf | 662.14 kB | Adobe PDF |  View/Open |
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Funk, A., Sütterlin, B., & Siegrist, M. (2021). Consumer segmentation based on stated environmentally-friendly behavior in the food domain. Sustainable Production and Consumption, 25, 173–186. https://doi.org/10.1016/j.spc.2020.08.010
Funk, A., Sütterlin, B. and Siegrist, M. (2021) ‘Consumer segmentation based on stated environmentally-friendly behavior in the food domain’, Sustainable Production and Consumption, 25, pp. 173–186. Available at: https://doi.org/10.1016/j.spc.2020.08.010.
A. Funk, B. Sütterlin, and M. Siegrist, “Consumer segmentation based on stated environmentally-friendly behavior in the food domain,” Sustainable Production and Consumption, vol. 25, pp. 173–186, 2021, doi: 10.1016/j.spc.2020.08.010.
FUNK, Angela, Bernadette SÜTTERLIN und Michael SIEGRIST, 2021. Consumer segmentation based on stated environmentally-friendly behavior in the food domain. Sustainable Production and Consumption. 2021. Bd. 25, S. 173–186. DOI 10.1016/j.spc.2020.08.010
Funk, Angela, Bernadette Sütterlin, and Michael Siegrist. 2021. “Consumer Segmentation Based on Stated Environmentally-Friendly Behavior in the Food Domain.” Sustainable Production and Consumption 25: 173–86. https://doi.org/10.1016/j.spc.2020.08.010.
Funk, Angela, et al. “Consumer Segmentation Based on Stated Environmentally-Friendly Behavior in the Food Domain.” Sustainable Production and Consumption, vol. 25, 2021, pp. 173–86, https://doi.org/10.1016/j.spc.2020.08.010.
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