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Title: The concept of shadow price to monetarize the intangible value of expertise
Authors : Fragniere, Emmanuel
Heitz, Christoph
Moresino, Franceso
Proceedings: Proceedings of 2008 IEEE International conference on service operations and logistics, and informatics IEEE/SOLI-2008
Pages : 1736
Pages to: 1741
Conference details: 2008 IEEE/SOLI 2008: International Conference on Service Operations and Logistics, and Informatics, Beijing, 12–15 October 2008
Publisher / Ed. Institution : Institute of Electrical and Electronics Engineers IEEE/Intelligent Transportation Systems Society
Publisher / Ed. Institution: Piscataway
Issue Date: 2008
Language : Englisch / English
Subjects : Service science; Shadow price; Intangibility engineering; Perceived value; Service design
Subject (DDC) : 658.8: Marketingmanagement
Abstract: The pricing of knowledge based services should be based on the three following components: the cost structure, the competition and the perceived value by the client. Practically, it is mainly based on the cost structure which does not account for the real value provided to the client. Based on an integrated optimization model combining an aggregate planning model with a share of choice model, we produce implicit values of expertise. Preliminary results will be presented about a travel agency.
Departement: School of Engineering
Organisational Unit: Institut für Datenanalyse und Prozessdesign (IDP)
Publication type: Konferenz: Paper / Conference Paper
Type of review: Keine Angabe / Not specified
DOI : 10.1109/SOLI.2008.4686331
ISBN: 978-1-4244-2013-1
License (according to publishing contract) : Lizenz gemäss Verlagsvertrag / Licence according to publishing contract
Appears in Collections:Publikationen School of Engineering

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