Title: Swissness : an example of nation branding and its benefits for business
Authors : Wieder, Regine
Conference details: Vortrag vor der Ahmedabad Management Association, Ahmedabad, Februar 1, 2016
Issue Date: 2016
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : English
Subject (DDC) : 658.8: Marketing management
Departement: Angewandte Linguistik
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/4733
Appears in Collections:Publikationen Angewandte Linguistik

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.