Publication type: Conference other
Type of review: Not specified
Title: Swissness : an example of nation branding and its benefits for business
Authors : Wieder, Regine
Conference details: Vortrag vor der Ahmedabad Management Association, Ahmedabad, 1. Februar 2016
Issue Date: 2016
Language : English
Subject (DDC) : 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/4733
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: Applied Linguistics
Appears in Collections:Publikationen Angewandte Linguistik

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