Title: Wenn Marken erwachsen werden
Authors : Süss, Daniel
Waller, Gregor
Published in : Brandnews - Markenpsychologie für die Markenpraxis
Issue Date: Jan-2007
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subject (DDC) : 150: Psychology
658.8: Marketing management
Departement: Angewandte Psychologie
Organisational Unit: Psychological Institute (PI)
Publication type: Article in scientific Journal
URI: https://digitalcollection.zhaw.ch/handle/11475/3879
Appears in Collections:Publikationen Angewandte Psychologie

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