Title: Wenn Marken erwachsen werden
Authors : Süss, Daniel
Waller, Gregor
Published in : Brandnews - Markenpsychologie für die Markenpraxis
Issue Date: Jan-2007
Language : Deutsch / German
Subject (DDC) : 150: Psychologie
658.8: Marketingmanagement
Departement: Angewandte Psychologie
Organisational Unit: Psychologisches Institut (PI)
Publication type: Beitrag in wissenschaftlicher Zeitschrift / Article in scientific Journal
Type of review: Keine Angabe / Not specified
URI: https://digitalcollection.zhaw.ch/handle/11475/3879
License (according to publishing contract) : Lizenz gemäss Verlagsvertrag / Licence according to publishing contract
Appears in Collections:Publikationen Angewandte Psychologie

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