Title: Entrepreneurial Storytelling in Organizational Practice
Authors : Borghoff, Birgitta
Conference details: EURAM 2017 (European Academy of Management Conference). "Making Knowledge Work". Track 03_11 Cultural Entrepreneurship: Innovative Issues in Arts Business & Creative Industries (Motivation, Behaviour & Creativity). Proceedings (Conference present.), University of Strathclyde Business School, Glasgow, June 21-24, 2017
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Strategy as practice; Entrepreneurial Storytelling; Narrative; Design; Entrepreneurial storytelling as narrative practice; Entrepreneurial narration; Entrepreneurial design; "Entrepreneurializing"; Entrepreneurial network; Entrepreneurial discourse; Entrepreneurial story; Value creation and identity
Subject (DDC) : 658.4: Executive Management
808: Rhetoric and writing
Abstract: Based on an organizational communication perspective entrepreneurial storytelling is reconstructed as a reciprocal process of "entrepreneurializing". By focusing on two case studies from the cultural and creative industries sector, narrative praxis, practices and practitioners of entrepreneurial storytelling in organizational practice are outlined. Story-making and story-telling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process generate entrepreneurial narration, design, networks and discourse. This interplay is suggested as the basis for the entrepreneurial story and value creation that shape the narrative identity of projects, organizations and businesses. This is constituted on the one hand through the project-narrative "curating tooligans and busy brokers" and on the other hand through the entrepreneurial hero-narrative of "conquering adventurers and preserving guardians". Implications are discussed to guide future comparable research for the emerging academic field of entrepreneurial storytelling. Besides, further ideas with regard to organizational practice are suggested for professional entrepreneurial actors and communicators.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/3682
Appears in Collections:Publikationen Angewandte Linguistik

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