1. ZHAW digitalcollection
  2. Angewandte Linguistik
  3. Publikationen
  4. Publikationen Angewandte Linguistik
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBorghoff, Birgitta-
dc.date.accessioned2018-03-09T12:54:51Z-
dc.date.available2018-03-09T12:54:51Z-
dc.date.issued2017-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/3682-
dc.description.abstractBased on an organizational communication perspective entrepreneurial storytelling is reconstructed as a reciprocal process of "entrepreneurializing". By focusing on two case studies from the cultural and creative industries sector, narrative praxis, practices and practitioners of entrepreneurial storytelling in organizational practice are outlined. Story-making and story-telling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process generate entrepreneurial narration, design, networks and discourse. This interplay is suggested as the basis for the entrepreneurial story and value creation that shape the narrative identity of projects, organizations and businesses. This is constituted on the one hand through the project-narrative "curating tooligans and busy brokers" and on the other hand through the entrepreneurial hero-narrative of "conquering adventurers and preserving guardians". Implications are discussed to guide future comparable research for the emerging academic field of entrepreneurial storytelling. Besides, further ideas with regard to organizational practice are suggested for professional entrepreneurial actors and communicators.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectStrategy as practicede_CH
dc.subjectEntrepreneurial Storytellingde_CH
dc.subjectNarrativede_CH
dc.subjectDesignde_CH
dc.subjectEntrepreneurial storytelling as narrative practicede_CH
dc.subjectEntrepreneurial narrationde_CH
dc.subjectEntrepreneurial designde_CH
dc.subject"Entrepreneurializing"de_CH
dc.subjectEntrepreneurial networkde_CH
dc.subjectEntrepreneurial discoursede_CH
dc.subjectEntrepreneurial storyde_CH
dc.subjectValue creation and identityde_CH
dc.subject.ddc658.4: Leitendes Managementde_CH
dc.subject.ddc808: Rhetorik und Schreibende_CH
dc.titleEntrepreneurial Storytelling in Organizational Practicede_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.conference.details17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedOrganisationskommunikation Öffentlichkeitde_CH
Appears in collections:Publikationen Angewandte Linguistik

Files in This Item:
There are no files associated with this item.
Show simple item record
Borghoff, B. (2017). Entrepreneurial Storytelling in Organizational Practice. 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
Borghoff, B. (2017) ‘Entrepreneurial Storytelling in Organizational Practice’, in 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
B. Borghoff, “Entrepreneurial Storytelling in Organizational Practice,” in 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017, 2017.
BORGHOFF, Birgitta, 2017. Entrepreneurial Storytelling in Organizational Practice. In: 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017. Conference presentation. 2017
Borghoff, Birgitta. 2017. “Entrepreneurial Storytelling in Organizational Practice.” Conference presentation. In 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
Borghoff, Birgitta. “Entrepreneurial Storytelling in Organizational Practice.” 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017, 2017.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.