Publication type: Conference paper
Type of review: Not specified
Title: From intentions to actions : measuring customer's word-of-mouth behaviour via critical internet feedback technique
Authors: Coenen, Christian
Proceedings: Proceedings of the 11th International Research Symposium in Service Quality
Conference details: 11th International Research Symposium in Service Quality, Wolfsburg,11-14 June 2009
Issue Date: 2009
Language: German
Subjects: IFM
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/3643
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Life Sciences and Facility Management
Organisational Unit: Institute of Facility Management (IFM)
Appears in Collections:Publikationen Life Sciences und Facility Management

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