Title: From intentions to actions : measuring customer's word-of-mouth behaviour via critical internet feedback technique
Authors : Coenen, Christian
Proceedings: Proceedings of the 11th International Research Symposium in Service Quality
Conference details: 11th International Research Symposium in Service Quality, Wolfsburg, 2009
Issue Date: 2009
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subjects : IFM
Subject (DDC) : 658.8: Marketing management
Departement: Life Sciences und Facility Management
Organisational Unit: Institute of Facility Management (IFM)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/3643
Appears in Collections:Publikationen Life Sciences und Facility Management

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