Title: From intentions to actions : measuring customer's word-of-mouth behaviour via critical internet feedback technique
Authors : Coenen, Christian
Proceedings: Proceedings of the 11th International Research Symposium in Service Quality
Conference details: 11th International Research Symposium in Service Quality, Wolfsburg, 2009
Issue Date: 2009
Language : Deutsch / German
Subjects : IFM
Subject (DDC) : 658.8: Marketingmanagement
Departement: Life Sciences und Facility Management
Organisational Unit: Institut für Facility Management (IFM)
Publication type: Konferenz: Paper / Conference Paper
Type of review: Keine Angabe / Not specified
URI: https://digitalcollection.zhaw.ch/handle/11475/3643
License (according to publishing contract) : Lizenz gemäss Verlagsvertrag / Licence according to publishing contract
Appears in Collections:Publikationen Life Sciences und Facility Management

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