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Title: Innovative subtitling : a reception study
Authors : Künzli, Alexander
Ehrensberger-Dow, Maureen
Published in : Methods and strategies of process research : integrative approaches in translation studies
Pages : 187
Pages to: 200
Editors of the parent work: Alvstad, Cecilia
Hild, Adelina
Tiselius, Elisabet
Publisher / Ed. Institution : John Benjamins Publishing Company
Publisher / Ed. Institution: Amsterdam
Issue Date: 2011
License (according to publishing contract) : Licence according to publishing contract
Series : Benjamins translation library
Series volume: 94
Type of review: Not specified
Language : English
Subjects : Reception; Subtitling; Eye tracking; Surtitling
Subject (DDC) : 418.02: Translating and interpreting
700: The arts and entertainment
Abstract: This paper presents the results of an experimental study investigating reception capacity and audience response to subtitled movies. Twenty-seven viewers were shown four movie excerpts, with commercially available standard subtitling or with innovative subtitling. The latter comprised additional information regarding language and culture-specific elements in the original soundtrack. Data were collected simultaneously with eye-tracking and consecutively with questionnaires. Eye-tracking measured fixation duration and percentage of gaze time in the various areas of interest, whereas the questionnaire assessed accuracy on questions about movie content and audience perception and satisfaction. The results show no significant differences in accuracy between the two conditions, indicating that viewers of subtitled audiovisual productions are able to process more information than established subtitling norms suggest.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Translation and Interpreting (IUED)
Publication type: Book Part
DOI : 10.21256/zhaw-4125
ISBN: 978-90-272-2442-2
ISSN: 0929-7316
Appears in Collections:Publikationen Angewandte Linguistik

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