| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms |
| Authors: | Zagorac-Uremović, Zorica Marxt, Christian |
| et. al: | No |
| DOI: | 10.1108/978-1-78769-431-620181005 |
| Published in: | Cognition and Innovation |
| Editors of the parent work: | Sund, Kristian J. Galavan, Robert J. Brusoni, Stefano |
| Page(s): | 95 |
| Pages to: | 123 |
| Issue Date: | 2018 |
| Series: | New Horizons in Managerial and Organizational Cognition |
| Series volume: | 3 |
| Publisher / Ed. Institution: | Emerald |
| Publisher / Ed. Institution: | Bingley |
| ISBN: | 978-1-78769-432-3 978-1-78769-431-6 |
| Language: | English |
| Subjects: | Cognitive framework; Cognitive process; Creative cognition; Entrepreneurial cognition; Information cognition; Entrepreneurial opportunities; Opportunity identification |
| Subject (DDC): | 150: Psychology 658.406: Innovation management, change management |
| Abstract: | Entrepreneurial opportunity (EO) identification pertains to the core processes of entrepreneurship and innovation. The initial phase of this process starts with individual cognition, which is why cognition has been established as a critical theoretical perspective. Knowledge and new information have been confirmed as essential cognitive impact factors. However, it is not understood well, how individuals apply those factors and how they actually identify innovative and economically viable EOs. To address the limitations of current research, this chapter investigates the current literature on underlying cognitive processes of opportunity identification. The literature analysis demonstrates that there is not a single cognitive process but rather a magnitude of different micro-mechanisms that are necessary for the successful identification of EOs. The findings are grouped to four categories of cognitive processes and entail their micro-mechanisms: pattern recognition, information processing, and creative thinking. Furthermore, the analysis reveals that those micro-mechanisms have seldom been related to each other within the scope of opportunity identification. This chapter closes this gap by discussing and contrasting and the different process categories and respective micro-mechanisms and suggests an integrative theory development and avenues for future research. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/25795 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Zagorac-Uremović, Z., & Marxt, C. (2018). Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms. In K. J. Sund, R. J. Galavan, & S. Brusoni (Eds.), Cognition and Innovation (pp. 95–123). Emerald. https://doi.org/10.1108/978-1-78769-431-620181005
Zagorac-Uremović, Z. and Marxt, C. (2018) ‘Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms’, in K.J. Sund, R.J. Galavan, and S. Brusoni (eds) Cognition and Innovation. Bingley: Emerald, pp. 95–123. Available at: https://doi.org/10.1108/978-1-78769-431-620181005.
Z. Zagorac-Uremović and C. Marxt, “Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms,” in Cognition and Innovation, K. J. Sund, R. J. Galavan, and S. Brusoni, Eds. Bingley: Emerald, 2018, pp. 95–123. doi: 10.1108/978-1-78769-431-620181005.
ZAGORAC-UREMOVIĆ, Zorica und Christian MARXT, 2018. Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms. In: Kristian J. SUND, Robert J. GALAVAN und Stefano BRUSONI (Hrsg.), Cognition and Innovation. Bingley: Emerald. S. 95–123. ISBN 978-1-78769-432-3
Zagorac-Uremović, Zorica, and Christian Marxt. 2018. “Cognitive Processes of Entrepreneurial Opportunity Identification : Toward a Holistic Understanding of the Micro-Mechanisms.” In Cognition and Innovation, edited by Kristian J. Sund, Robert J. Galavan, and Stefano Brusoni, 95–123. Bingley: Emerald. https://doi.org/10.1108/978-1-78769-431-620181005.
Zagorac-Uremović, Zorica, and Christian Marxt. “Cognitive Processes of Entrepreneurial Opportunity Identification : Toward a Holistic Understanding of the Micro-Mechanisms.” Cognition and Innovation, edited by Kristian J. Sund et al., Emerald, 2018, pp. 95–123, https://doi.org/10.1108/978-1-78769-431-620181005.
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