Publikationstyp: Buchbeitrag
Art der Begutachtung: Editorial review
Titel: Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms
Autor/-in: Zagorac-Uremović, Zorica
Marxt, Christian
et. al: No
DOI: 10.1108/978-1-78769-431-620181005
Erschienen in: Cognition and Innovation
Herausgeber/-in des übergeordneten Werkes: Sund, Kristian J.
Galavan, Robert J.
Brusoni, Stefano
Seite(n): 95
Seiten bis: 123
Erscheinungsdatum: 2018
Reihe: New Horizons in Managerial and Organizational Cognition
Reihenzählung: 3
Verlag / Hrsg. Institution: Emerald
Verlag / Hrsg. Institution: Bingley
ISBN: 978-1-78769-432-3
978-1-78769-431-6
Sprache: Englisch
Schlagwörter: Cognitive framework; Cognitive process; Creative cognition; Entrepreneurial cognition; Information cognition; Entrepreneurial opportunities; Opportunity identification
Fachgebiet (DDC): 150: Psychologie
658.406: Innovationsmanagement, Change Management
Zusammenfassung: Entrepreneurial opportunity (EO) identification pertains to the core processes of entrepreneurship and innovation. The initial phase of this process starts with individual cognition, which is why cognition has been established as a critical theoretical perspective. Knowledge and new information have been confirmed as essential cognitive impact factors. However, it is not understood well, how individuals apply those factors and how they actually identify innovative and economically viable EOs. To address the limitations of current research, this chapter investigates the current literature on underlying cognitive processes of opportunity identification. The literature analysis demonstrates that there is not a single cognitive process but rather a magnitude of different micro-mechanisms that are necessary for the successful identification of EOs. The findings are grouped to four categories of cognitive processes and entail their micro-mechanisms: pattern recognition, information processing, and creative thinking. Furthermore, the analysis reveals that those micro-mechanisms have seldom been related to each other within the scope of opportunity identification. This chapter closes this gap by discussing and contrasting and the different process categories and respective micro-mechanisms and suggests an integrative theory development and avenues for future research.
URI: https://digitalcollection.zhaw.ch/handle/11475/25795
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Departement: School of Management and Law
Enthalten in den Sammlungen:Publikationen School of Management and Law

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Zagorac-Uremović, Z., & Marxt, C. (2018). Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms. In K. J. Sund, R. J. Galavan, & S. Brusoni (Eds.), Cognition and Innovation (pp. 95–123). Emerald. https://doi.org/10.1108/978-1-78769-431-620181005
Zagorac-Uremović, Z. and Marxt, C. (2018) ‘Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms’, in K.J. Sund, R.J. Galavan, and S. Brusoni (eds) Cognition and Innovation. Bingley: Emerald, pp. 95–123. Available at: https://doi.org/10.1108/978-1-78769-431-620181005.
Z. Zagorac-Uremović and C. Marxt, “Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms,” in Cognition and Innovation, K. J. Sund, R. J. Galavan, and S. Brusoni, Eds. Bingley: Emerald, 2018, pp. 95–123. doi: 10.1108/978-1-78769-431-620181005.
ZAGORAC-UREMOVIĆ, Zorica und Christian MARXT, 2018. Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms. In: Kristian J. SUND, Robert J. GALAVAN und Stefano BRUSONI (Hrsg.), Cognition and Innovation. Bingley: Emerald. S. 95–123. ISBN 978-1-78769-432-3
Zagorac-Uremović, Zorica, and Christian Marxt. 2018. “Cognitive Processes of Entrepreneurial Opportunity Identification : Toward a Holistic Understanding of the Micro-Mechanisms.” In Cognition and Innovation, edited by Kristian J. Sund, Robert J. Galavan, and Stefano Brusoni, 95–123. Bingley: Emerald. https://doi.org/10.1108/978-1-78769-431-620181005.
Zagorac-Uremović, Zorica, and Christian Marxt. “Cognitive Processes of Entrepreneurial Opportunity Identification : Toward a Holistic Understanding of the Micro-Mechanisms.” Cognition and Innovation, edited by Kristian J. Sund et al., Emerald, 2018, pp. 95–123, https://doi.org/10.1108/978-1-78769-431-620181005.


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