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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorZagorac-Uremović, Zorica-
dc.contributor.authorMarxt, Christian-
dc.date.accessioned2022-10-14T11:51:55Z-
dc.date.available2022-10-14T11:51:55Z-
dc.date.issued2018-
dc.identifier.isbn978-1-78769-432-3de_CH
dc.identifier.isbn978-1-78769-431-6de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/25795-
dc.description.abstractEntrepreneurial opportunity (EO) identification pertains to the core processes of entrepreneurship and innovation. The initial phase of this process starts with individual cognition, which is why cognition has been established as a critical theoretical perspective. Knowledge and new information have been confirmed as essential cognitive impact factors. However, it is not understood well, how individuals apply those factors and how they actually identify innovative and economically viable EOs. To address the limitations of current research, this chapter investigates the current literature on underlying cognitive processes of opportunity identification. The literature analysis demonstrates that there is not a single cognitive process but rather a magnitude of different micro-mechanisms that are necessary for the successful identification of EOs. The findings are grouped to four categories of cognitive processes and entail their micro-mechanisms: pattern recognition, information processing, and creative thinking. Furthermore, the analysis reveals that those micro-mechanisms have seldom been related to each other within the scope of opportunity identification. This chapter closes this gap by discussing and contrasting and the different process categories and respective micro-mechanisms and suggests an integrative theory development and avenues for future research.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofCognition and Innovationde_CH
dc.relation.ispartofseriesNew Horizons in Managerial and Organizational Cognitionde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCognitive frameworkde_CH
dc.subjectCognitive processde_CH
dc.subjectCreative cognitionde_CH
dc.subjectEntrepreneurial cognitionde_CH
dc.subjectInformation cognitionde_CH
dc.subjectEntrepreneurial opportunitiesde_CH
dc.subjectOpportunity identificationde_CH
dc.subject.ddc150: Psychologiede_CH
dc.subject.ddc658.406: Innovationsmanagement, Change Managementde_CH
dc.titleCognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanismsde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.publisher.placeBingleyde_CH
dc.identifier.doi10.1108/978-1-78769-431-620181005de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end123de_CH
zhaw.pages.start95de_CH
zhaw.parentwork.editorSund, Kristian J.-
zhaw.parentwork.editorGalavan, Robert J.-
zhaw.parentwork.editorBrusoni, Stefano-
zhaw.publication.statuspublishedVersionde_CH
zhaw.series.number3de_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Zagorac-Uremović, Z., & Marxt, C. (2018). Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms. In K. J. Sund, R. J. Galavan, & S. Brusoni (Eds.), Cognition and Innovation (pp. 95–123). Emerald. https://doi.org/10.1108/978-1-78769-431-620181005
Zagorac-Uremović, Z. and Marxt, C. (2018) ‘Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms’, in K.J. Sund, R.J. Galavan, and S. Brusoni (eds) Cognition and Innovation. Bingley: Emerald, pp. 95–123. Available at: https://doi.org/10.1108/978-1-78769-431-620181005.
Z. Zagorac-Uremović and C. Marxt, “Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms,” in Cognition and Innovation, K. J. Sund, R. J. Galavan, and S. Brusoni, Eds. Bingley: Emerald, 2018, pp. 95–123. doi: 10.1108/978-1-78769-431-620181005.
ZAGORAC-UREMOVIĆ, Zorica und Christian MARXT, 2018. Cognitive processes of entrepreneurial opportunity identification : toward a holistic understanding of the micro-mechanisms. In: Kristian J. SUND, Robert J. GALAVAN und Stefano BRUSONI (Hrsg.), Cognition and Innovation. Bingley: Emerald. S. 95–123. ISBN 978-1-78769-432-3
Zagorac-Uremović, Zorica, and Christian Marxt. 2018. “Cognitive Processes of Entrepreneurial Opportunity Identification : Toward a Holistic Understanding of the Micro-Mechanisms.” In Cognition and Innovation, edited by Kristian J. Sund, Robert J. Galavan, and Stefano Brusoni, 95–123. Bingley: Emerald. https://doi.org/10.1108/978-1-78769-431-620181005.
Zagorac-Uremović, Zorica, and Christian Marxt. “Cognitive Processes of Entrepreneurial Opportunity Identification : Toward a Holistic Understanding of the Micro-Mechanisms.” Cognition and Innovation, edited by Kristian J. Sund et al., Emerald, 2018, pp. 95–123, https://doi.org/10.1108/978-1-78769-431-620181005.


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