| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Identification of entrepreneurial opportunities : a conceptual model of cognitive-motivational mechanisms |
| Authors: | Zagorac-Uremovic, Zorica Marxt, Christian |
| et. al: | No |
| Published in: | The International Journal of Creativity & Problem Solving |
| Volume(Issue): | 28 |
| Issue: | 1 |
| Page(s): | 59 |
| Pages to: | 72 |
| Issue Date: | 2018 |
| Publisher / Ed. Institution: | Korean Association for Thinking Development |
| ISSN: | 2289-0408 |
| Language: | English |
| Subjects: | Cognitive flexibility; Convergent thinking; Divergent thinking; Entrepreneurial creativity |
| Subject (DDC): | 150: Psychology 658.1: Organization and finance |
| Abstract: | The identification of entrepreneurial opportunities is a fundamental process in entrepreneurship. This process starts with creative cognition, where individuals identify an opportunity to start a business that they find attractive. Two cognitive mechanisms—divergent thinking and convergent thinking—are central to the identification of novel and commercially viable opportunities, yet neither the interplay of both mechanisms during the opportunity-identification process nor the individual cognitive flexibility that drives that process have been explained. How these cognitive mechanisms are linked to other factors, such as entrepreneurial motivation, also remains unclear. We investigate the literature on underlying cognitive mechanisms and related factors and, based on theoretical conclusions, we develop a conceptual model with cognitive mechanisms and motivational factors. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/25790 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Zagorac-Uremovic, Z., & Marxt, C. (2018). Identification of entrepreneurial opportunities : a conceptual model of cognitive-motivational mechanisms. The International Journal of Creativity & Problem Solving, 28(1), 59–72.
Zagorac-Uremovic, Z. and Marxt, C. (2018) ‘Identification of entrepreneurial opportunities : a conceptual model of cognitive-motivational mechanisms’, The International Journal of Creativity & Problem Solving, 28(1), pp. 59–72.
Z. Zagorac-Uremovic and C. Marxt, “Identification of entrepreneurial opportunities : a conceptual model of cognitive-motivational mechanisms,” The International Journal of Creativity & Problem Solving, vol. 28, no. 1, pp. 59–72, 2018.
ZAGORAC-UREMOVIC, Zorica und Christian MARXT, 2018. Identification of entrepreneurial opportunities : a conceptual model of cognitive-motivational mechanisms. The International Journal of Creativity & Problem Solving. 2018. Bd. 28, Nr. 1, S. 59–72
Zagorac-Uremovic, Zorica, and Christian Marxt. 2018. “Identification of Entrepreneurial Opportunities : A Conceptual Model of Cognitive-Motivational Mechanisms.” The International Journal of Creativity & Problem Solving 28 (1): 59–72.
Zagorac-Uremovic, Zorica, and Christian Marxt. “Identification of Entrepreneurial Opportunities : A Conceptual Model of Cognitive-Motivational Mechanisms.” The International Journal of Creativity & Problem Solving, vol. 28, no. 1, 2018, pp. 59–72.
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