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Publication type: Conference poster
Type of review: Not specified
Title: Explaining modal split by a top-down, lifestyle-based segmentation approach : evidence from a Swiss tracking study
Authors: Tomic, Uros
Schoeman, Beaumont
Tchervenkov, Christopher
Molloy, Joseph
Dubernet, Thibaut
Castro, Alberto
Götschi, Thomas
Hintermann, Beat
Axhausen, Kay
et. al: Yes
DOI: 10.21256/zhaw-24634
Conference details: 7th SCCER Mobility Annual Conference, Online, 23 November 2020
Issue Date: 23-Nov-2020
Publisher / Ed. Institution: Swiss Competence Center for Energy Research
Language: English
Subject (DDC): 380: Transportation
Abstract: Based on the tracking data from the first of the two tracking months (observation phase) and the surveys conducted within the MOBIS project [1] we investigate the effect of Otte’s top‐down, lifestyle‐based segmentation approach [2] on the share of car, public transport, bike and foot in the total average daily distance travelled. Results of a linear regression analysis show that when controlled for income, education, age and gender belonging to the group of home‐centred has a positive effect on the car share, while it has a negative effect on the share of public transport. Other lifestyles from the Otte typology do not have a significant effect on the share of transportation modes in the total average daily distance travelled. For designing tailored interventions, our results suggest that home‐centred are an appropriate target group for campaigns to reduce their car use and promote the use of other, more sustainable means of transport.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Engineering
Organisational Unit: Institute of Sustainable Development (INE)
Published as part of the ZHAW project: MOBIS: Förderung des nachhaltigen Mobilitätsverhaltens mittels Mobility Pricing und informationaler Anreize
Appears in collections:Publikationen School of Engineering

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