1. ZHAW digitalcollection
  2. Life Sciences und Facility Management
  3. Publikationen
  4. Publikationen Life Sciences und Facility Management
Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-23608
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dc.contributor.authorAckermann, Kurt Alexander-
dc.contributor.authorBurkhalter, Linda-
dc.contributor.authorMildenberger, Thoralf-
dc.contributor.authorFrey, Martin-
dc.contributor.authorBearth, Angela-
dc.date.accessioned2021-11-29T14:30:28Z-
dc.date.available2021-11-29T14:30:28Z-
dc.date.issued2021-11-21-
dc.identifier.issn1472-0817de_CH
dc.identifier.issn1479-1838de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/23608-
dc.description.abstractIn the age of digitalization, customer and consumer data have become a valuable source of information for companies. However, to obtain these data, companies depend on peoples' willingness to share (WTS) their private data with them. By means of a large-scale online experiment with more than 20,000 participants, we investigated the extent to which peoples' WTS private data is affected by contextual factors. We complement and extend previous research by (i) simultaneously addressing several contextual factors that companies can largely control themselves, (ii) comparing their relative impacts on WTS, and (iii) explicitly examining interactions between these contextual factors in addition to their specific univariate effects. Concretely, we investigate contextual factors, such as the type of data requested, the purpose for which the data are used, the industry sector a corresponding company belongs to, the type of compensation offered for the shared data, and the degree to which the data allows for personal identification. Our data suggest that all these factors do affect peoples' WTS significantly, while there are also multiple significant interaction effects between these contextual factors. For instance, we found that a better intuitive match between the core business a company is engaged in and the type of data that is requested results in higher proportions of people who are willing to share the corresponding data with the corresponding company. Hence, companies may benefit from tuning their requests for consumer or customer data according to the specific context in which they operate.de_CH
dc.language.isoende_CH
dc.publisherWileyde_CH
dc.relation.ispartofJournal of Consumer Behaviourde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subjectConsumer behaviourde_CH
dc.subjectWillingness to share datade_CH
dc.subjectExperimentde_CH
dc.subject.ddc005: Computerprogrammierung, Programme und Datende_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleWillingness to share data : contextual determinants of consumers' decisions to share private data with companiesde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementLife Sciences und Facility Managementde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Datenanalyse und Prozessdesign (IDP)de_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.organisationalunitInstitut für Umwelt und Natürliche Ressourcen (IUNR)de_CH
dc.identifier.doi10.1002/cb.2012de_CH
dc.identifier.doi10.21256/zhaw-23608-
zhaw.funding.euNode_CH
zhaw.issue2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end386de_CH
zhaw.pages.start375de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume21de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedNachhaltigkeitskommunikationde_CH
zhaw.funding.zhaw"Willingness-to-share-personal-data"de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Ackermann, K. A., Burkhalter, L., Mildenberger, T., Frey, M., & Bearth, A. (2021). Willingness to share data : contextual determinants of consumers’ decisions to share private data with companies. Journal of Consumer Behaviour, 21(2), 375–386. https://doi.org/10.1002/cb.2012
Ackermann, K.A. et al. (2021) ‘Willingness to share data : contextual determinants of consumers” decisions to share private data with companies’, Journal of Consumer Behaviour, 21(2), pp. 375–386. Available at: https://doi.org/10.1002/cb.2012.
K. A. Ackermann, L. Burkhalter, T. Mildenberger, M. Frey, and A. Bearth, “Willingness to share data : contextual determinants of consumers’ decisions to share private data with companies,” Journal of Consumer Behaviour, vol. 21, no. 2, pp. 375–386, Nov. 2021, doi: 10.1002/cb.2012.
ACKERMANN, Kurt Alexander, Linda BURKHALTER, Thoralf MILDENBERGER, Martin FREY und Angela BEARTH, 2021. Willingness to share data : contextual determinants of consumers‘ decisions to share private data with companies. Journal of Consumer Behaviour. 21 November 2021. Bd. 21, Nr. 2, S. 375–386. DOI 10.1002/cb.2012
Ackermann, Kurt Alexander, Linda Burkhalter, Thoralf Mildenberger, Martin Frey, and Angela Bearth. 2021. “Willingness to Share Data : Contextual Determinants of Consumers’ Decisions to Share Private Data with Companies.” Journal of Consumer Behaviour 21 (2): 375–86. https://doi.org/10.1002/cb.2012.
Ackermann, Kurt Alexander, et al. “Willingness to Share Data : Contextual Determinants of Consumers’ Decisions to Share Private Data with Companies.” Journal of Consumer Behaviour, vol. 21, no. 2, Nov. 2021, pp. 375–86, https://doi.org/10.1002/cb.2012.


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