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https://doi.org/10.21256/zhaw-23608| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Willingness to share data : contextual determinants of consumers' decisions to share private data with companies |
| Autor/-in: | Ackermann, Kurt Alexander Burkhalter, Linda Mildenberger, Thoralf Frey, Martin Bearth, Angela |
| et. al: | No |
| DOI: | 10.1002/cb.2012 10.21256/zhaw-23608 |
| Erschienen in: | Journal of Consumer Behaviour |
| Band(Heft): | 21 |
| Heft: | 2 |
| Seite(n): | 375 |
| Seiten bis: | 386 |
| Erscheinungsdatum: | 21-Nov-2021 |
| Verlag / Hrsg. Institution: | Wiley |
| ISSN: | 1472-0817 1479-1838 |
| Sprache: | Englisch |
| Schlagwörter: | Consumer behaviour; Willingness to share data; Experiment |
| Fachgebiet (DDC): | 005: Computerprogrammierung, Programme und Daten 658: Allgemeines Management |
| Zusammenfassung: | In the age of digitalization, customer and consumer data have become a valuable source of information for companies. However, to obtain these data, companies depend on peoples' willingness to share (WTS) their private data with them. By means of a large-scale online experiment with more than 20,000 participants, we investigated the extent to which peoples' WTS private data is affected by contextual factors. We complement and extend previous research by (i) simultaneously addressing several contextual factors that companies can largely control themselves, (ii) comparing their relative impacts on WTS, and (iii) explicitly examining interactions between these contextual factors in addition to their specific univariate effects. Concretely, we investigate contextual factors, such as the type of data requested, the purpose for which the data are used, the industry sector a corresponding company belongs to, the type of compensation offered for the shared data, and the degree to which the data allows for personal identification. Our data suggest that all these factors do affect peoples' WTS significantly, while there are also multiple significant interaction effects between these contextual factors. For instance, we found that a better intuitive match between the core business a company is engaged in and the type of data that is requested results in higher proportions of people who are willing to share the corresponding data with the corresponding company. Hence, companies may benefit from tuning their requests for consumer or customer data according to the specific context in which they operate. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/23608 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | CC BY-NC-ND 4.0: Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |
| Departement: | Life Sciences und Facility Management School of Engineering School of Management and Law |
| Organisationseinheit: | Institut für Datenanalyse und Prozessdesign (IDP) Institut für Marketing Management (IMM) Institut für Umwelt und Natürliche Ressourcen (IUNR) |
| Publiziert im Rahmen des ZHAW-Projekts: | "Willingness-to-share-personal-data" |
| Enthalten in den Sammlungen: | Publikationen Life Sciences und Facility Management |
Dateien zu dieser Ressource:
| Datei | Beschreibung | Größe | Format | |
|---|---|---|---|---|
| 2021_Ackermann-etal_Willingness-to-share-data.pdf | 514.72 kB | Adobe PDF |  Öffnen/Anzeigen |
Zur Langanzeige
Ackermann, K. A., Burkhalter, L., Mildenberger, T., Frey, M., & Bearth, A. (2021). Willingness to share data : contextual determinants of consumers’ decisions to share private data with companies. Journal of Consumer Behaviour, 21(2), 375–386. https://doi.org/10.1002/cb.2012
Ackermann, K.A. et al. (2021) ‘Willingness to share data : contextual determinants of consumers” decisions to share private data with companies’, Journal of Consumer Behaviour, 21(2), pp. 375–386. Available at: https://doi.org/10.1002/cb.2012.
K. A. Ackermann, L. Burkhalter, T. Mildenberger, M. Frey, and A. Bearth, “Willingness to share data : contextual determinants of consumers’ decisions to share private data with companies,” Journal of Consumer Behaviour, vol. 21, no. 2, pp. 375–386, Nov. 2021, doi: 10.1002/cb.2012.
ACKERMANN, Kurt Alexander, Linda BURKHALTER, Thoralf MILDENBERGER, Martin FREY und Angela BEARTH, 2021. Willingness to share data : contextual determinants of consumers‘ decisions to share private data with companies. Journal of Consumer Behaviour. 21 November 2021. Bd. 21, Nr. 2, S. 375–386. DOI 10.1002/cb.2012
Ackermann, Kurt Alexander, Linda Burkhalter, Thoralf Mildenberger, Martin Frey, and Angela Bearth. 2021. “Willingness to Share Data : Contextual Determinants of Consumers’ Decisions to Share Private Data with Companies.” Journal of Consumer Behaviour 21 (2): 375–86. https://doi.org/10.1002/cb.2012.
Ackermann, Kurt Alexander, et al. “Willingness to Share Data : Contextual Determinants of Consumers’ Decisions to Share Private Data with Companies.” Journal of Consumer Behaviour, vol. 21, no. 2, Nov. 2021, pp. 375–86, https://doi.org/10.1002/cb.2012.
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