Publication type: Conference other
Type of review: Peer review (abstract)
Title: Inclusion of majority : discoursive dynamics of responsibility during the COVID-19 pandemic
Authors: Krasselt, Julia
Dreesen, Philipp
et. al: No
Conference details: 17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021
Issue Date: 2-Jul-2021
Language: English
Subjects: Transdisciplinary; Public health communication; Discourse analysis; Corpus linguistics; Vector population; Triangulation
Subject (DDC): 302.2: Communication
362: Health and social services
Abstract: Protecting and ensuring the health of weaker and vulnerable members of the society is one guiding ethical principle during the COVID-19 pandemic. The communication of public health measures, a mediatized public discourse, and the perception as well as the discursive practices of sense-making among relevant audiences are crucial for the containment of the virus. Early in the pandemic, the role of young adults (age 15-34) in the transmission of the virus became evident. Adequate communicative strategies of public health authorities are thus crucial in order to address and include young adults. From an epidemiological perspective, practices of inclusion must focus less on marginalized groups and more on a large, socially well represented population. The paper focuses on the discoursive construction of the vector population from the beginning of the pandemic, during lockdown and summer. Corpus linguistic and NLP methods (e.g.,word embeddings) are applied to a corpus of texts from Swiss mass media and public health authorities. Results show that the vector population is denoted with a broad range of verbalizations, making it hard to address this group in a unified way. Thus, the construction of the vector population in the discourse remains fuzzy. However, there is a clear finding that the vector population is constructed in contexts of health risk, social behavior, and economic consequences.
URI: https://digitalcollection.zhaw.ch/handle/11475/22778
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Language Competence (ILC)
Published as part of the ZHAW project: Public COVID-19 pandemic discourses
Appears in collections:Publikationen Angewandte Linguistik

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