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|dc.description.abstract||Protecting and ensuring the health of weaker and vulnerable members of the society is one guiding ethical principle during the COVID-19 pandemic. The communication of public health measures, a mediatized public discourse, and the perception as well as the discursive practices of sense-making among relevant audiences are crucial for the containment of the virus. Early in the pandemic, the role of young adults (age 15-34) in the transmission of the virus became evident. Adequate communicative strategies of public health authorities are thus crucial in order to address and include young adults. From an epidemiological perspective, practices of inclusion must focus less on marginalized groups and more on a large, socially well represented population. The paper focuses on the discoursive construction of the vector population from the beginning of the pandemic, during lockdown and summer. Corpus linguistic and NLP methods (e.g.,word embeddings) are applied to a corpus of texts from Swiss mass media and public health authorities. Results show that the vector population is denoted with a broad range of verbalizations, making it hard to address this group in a unified way. Thus, the construction of the vector population in the discourse remains fuzzy. However, there is a clear finding that the vector population is constructed in contexts of health risk, social behavior, and economic consequences.||de_CH|
|dc.rights||Licence according to publishing contract||de_CH|
|dc.subject||Public health communication||de_CH|
|dc.subject.ddc||362: Gesundheits- und Sozialdienste||de_CH|
|dc.title||Inclusion of majority : discoursive dynamics of responsibility during the COVID-19 pandemic||de_CH|
|zhaw.organisationalunit||Institute of Language Competence (ILC)||de_CH|
|zhaw.conference.details||17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021||de_CH|
|zhaw.publication.review||Peer review (Abstract)||de_CH|
|zhaw.webfeed||G: Gesundheit von Kindern und Jugendlichen||de_CH|
|zhaw.funding.zhaw||Public COVID-19 pandemic discourses||de_CH|
|Appears in collections:||Publikationen Angewandte Linguistik|
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